Cüte Logo

Fashion made for a
circular
future

The marketplace where buying secondhand is as easy as buying new. Join thousands making fashion circular.

Why Cüte?

Fashion is the second most polluting industry in the world. We believe there's a better way.

Reduce Waste

Every item exchanged is one less item in a landfill. Extend the life of fashion.

Save Money

Quality fashion at a fraction of the price. Your wallet and the planet win.

Build Community

Connect with like-minded people who care about sustainable living.

Close the Loop

True circular fashion. Buy, wear, sell, repeat. Nothing goes to waste.

The Problem

92 million tons of textile waste every year

The fashion industry produces more carbon emissions than international flights and maritime shipping combined. Most clothes end up in landfills within a year of being made.

We're building the infrastructure to change that.

10%

of global carbon emissions

85%

of textiles end in landfills

2,700L

water for one t-shirt

<1%

of clothes are recycled

Our Solution

Making secondhand the first choice

Cüte makes it ridiculously easy to buy, sell, and exchange pre-loved fashion. No friction, just fashion.

01

List in seconds

Snap a photo, set a price, and you're done. AI helps with descriptions and categorization.

02

Find your style

Discover unique pieces from sellers in your community. Filter by size, style, and proximity.

03

Exchange or sell

Choose to sell for cash or exchange for something you'll actually wear. Either way, you win.

Ready to join the movement?

Be part of the community that's changing how we think about fashion. Join the waitlist and get early access.